Perci Health is a whole human cancer care platform, from risk to recovery.
Product design, 2025
Client
Perci Health
Our challenge was to take an early-stage cancer care platform and evolve it into something people could genuinely rely on. Perci had the right idea but not yet the right product. Users struggled to understand what to do next, and that confusion was costing them both engagement and trust.
We rebuilt the experience from the ground up, sharpening the user journey from risk through to recovery, and strengthening the brand to match the emotional weight of the context. The goal was to move Perci from a proof-of-concept to a scalable, structured MVP — a 0.5 to a 1.0.
Cross-device experience was a core requirement from the start. Whether a patient is on their phone or a nurse is at their desk, the product needs to feel native to each surface.
Member platform is redesigned around clarity and guidance: simplified onboarding, booking and appointments into an experience that always shows you what to do next.
A simple experience to navigate with a dashboard that surfaces what matters, content tailored to your journey, and a profile that keeps everything in one place.
Connecting with experts needed to feel effortless. We simplified appointment booking and in-app messaging to remove friction from the most important part of the experience.
Regular check-ins kept members and practitioners in sync. Simple forms and interactions designed to feel light, not clinical.
Content tailored to every stage of the journey. We designed a personalised module system covering everything from diet to activity, giving members the right information and guidance at the right moment in their car
Clinical platform needed to support nurses and practitioners at scale. The existing system wasn't flexible enough, so we built our own MVP, by reusing the patient-side design system while supporting the full range of roles and permissions.
Manage members and appointments was the operational core of the clinical platform. We designed a clear, efficient interface that gave practitioners a full view of their caseload, upcoming sessions, and patient history in one place.
Joining calls and closing sessions needed to be frictionless for practitioners. We designed a clear flow to join video appointments and write up conclusions, keeping the clinical handoff tidy and consistent.
Staying in touch with members between appointments was just as important as the sessions themselves. We designed a messaging experience that gave practitioners a clear, organised view of all member communications in one place.
A new website for a new product. Redesigned to speak clearly to three distinct audiences: employers, insurers, and members, while aligning brand and product into one coherent experience.
Multiple entry points for multiple audiences. Each segment, employers, insurers, and members, needed its own narrative, so we designed tailored pages that spoke directly to what mattered most to each group.
Productization made Perci's offering tangible. We translated the full care journey into four clear stages: identify risk, detect early, treat effectively, and recover health.
As a result we launched version 1.0 to an initial cohort of patients and practitioners. Early feedback validated the core design decisions: onboarding was clearer, booking felt smoother, and both members and nurses reported stronger trust in the overall experience. The foundation we built was solid enough to scale.
Product design, 2025
Client perci health
Design team Adam Lawrenson, Alex Lee, Kirk Watson